Ad serving limit in AdSense

Google works hard to maintain an ads ecosystem that protects advertisers, publishers, and users from fraud and bad ad experiences. As a result, Google may sometimes place a limit on the number of ads your AdSense account can show.

This might be a temporary ad serving limit while AdSense gets to know you and evaluate your traffic quality, or it might be because AdSense identified invalid traffic concerns in your AdSense account.

You can find out more about the different types of ad serving limits and what you can do to address them below.While this ad serving limit typically impacts publishers for less than 30 days, it may take longer in some cases.

Account being assessed

Ad serving on your account is being temporarily limited while AdSense assesses your traffic quality. AdSense will automatically review and update this limit as AdSense continues to monitor your traffic. Unfortunately, AdSense can’t say how long this will take.

What you can do

Continue to build your content and audience while AdSense assesses your site traffic. Also, make sure you’re complying with the AdSense Program Policies.

In the meantime, your account is still fully accessible and you can view details about this account-level enforcement in your Policy center. AdSense encourages you to be proactive in making sure your account complies with AdSense Program policies.

Invalid traffic concerns

Ad serving on your account is currently being limited due to invalid traffic concerns. AdSense will automatically review and update this limit as AdSense continues to monitor your traffic.

What you can do

Your account is still fully accessible and you can view details about this account level enforcement in your Policy center. AdSense encourages you to be proactive in making sure your ad traffic complies with the AdSense Program Policies.

In the meantime, AdSense recommend you review these resources on invalid traffic:

Note: If AdSense does detect invalid activity on your account or if any other issues are found, your account may be subject to further enforcement actions or may be permanently disabled.

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