The purpose of AdSense policy is to keep Google’s Display and Search networks safe and clean for AdSense advertisers, users, and publishers. AdSense hope that all publishers participating in AdSense have a long and successful partnership with Google.
To understand why AdSense need policies and the role they play in the ads eco-system you can watch this video. For that to happen, it’s important that you familiarize yourself with the AdSense program policies.
It’s important to make sure visitors to your pages are not misled and avoid any deceptive implementation that may bring accidental clicks. For more details, please check out AdSense ad implementation policies.
Part 1: Ad implementation
Is it a violation If my ads display above the fold?
Displaying ads above the fold is not a violation as long as there is enough content above the fold for the users to read. AdSense don’t allow page layouts that push all content below the fold so that the only visible content is ads. Implementations like this make it hard for users to distinguish between content and Google ads.
When blending ads to match in with my site, how do I make sure that the ads don’t mimic the format of the content without having gaudy ads?
When you implement ads, please always think about your users and consider whether if you were a user coming to the page for the first time, would you be able to distinguish the ads from content. You can choose the appropriate ad size, color, and background to match with the design of your page, but never try to format the ads in such a way that makes them indistinguishable from the other content on the page where they appear.
And please always keep a proper distance between ads and content to avoid accruing accidental clicks.
What labels are allowed above ads?
AdSense don’t allow publishers to mislead users in any way. The only labels AdSense allow to be put above ads are “sponsored links” or “advertisements”.
Could I put ads under a “download” link or button?
Putting ads around a “download” button may mislead users into thinking that the ads are the download links. So please always keep your ads far away from “download” links and make “download” buttons readily seen.
Part 2: Mobile-related
Which ad code should I put on web apps (app embedding web): AdMob or AdSense?
Please don’t use AdSense on apps since it is a clear violation. Also please be sure not to violate the following policies when using AdMob.
The following policies should be considered for apps that work as browsers, or apps that try to frame external pages: AdMob and AdSense ads can’t be shown on the same screen. Publishers are not permitted to place Google ads on pages that frame content from other pages without permission from the owners of those pages.
For more details about AdMob policy, refer to the AdMob Help Center.
Part 3: Deductions from earnings FAQs
Your earnings may include deductions for various reasons. Google may adjust your earnings if it detects invalid click activity in your account or ad implementations that are not in compliance with AdSense policy.
AdSense encourage you to review the policy and traffic quality guidelines to learn more.
Why were my earnings deducted?
Your earnings were deducted either for invalid click activity or for activity that was not in compliance with Google policies. Google periodically reviews publisher accounts for such activity. When AdSense find such activity in your account, AdSense adjust your earnings and reimburse the advertisers who paid for these clicks.
I’d like to appeal the deduction. Can I do so?
Unfortunately you can’t appeal the deduction. Please be assured that AdSense have applied due diligence in reviewing the traffic in your account. As mentioned, a deduction is issued only when AdSense find invalid clicks in your account or when AdSense find activity that’s not in compliance with Google policy.
I noticed that my finalized earnings are different from my estimated earnings. Why would I receive an additional deduction?
The estimated earnings you see in your account give you a close estimate of recent account activity as and when traffic is accrued in your account. The finalized earnings on the other hand include all revenue you’ll be paid for validated clicks and impressions. On some occasions, Google may notice that activity you’ve already been paid for is inv
alid or not in compliance with Google policy. In such cases, Google posts an adjustment to your account in the form of a deduction. Find out more about understanding your AdSense earnings better or the difference between estimated and finalized earnings.
What was the date range for this deduction?
AdSense is unable to provide the date range for which your adjustment was issued. Note that per AdSense Terms and Conditions, AdSense credit advertisers for invalid traffic accrued 60 days prior to the date of invoice. Once AdSense complete AdSense investigation and begin processing the credits, it may take up to 30 days for the credits to appear in your account.
Can I get more details on the deduction? Which are the channels and domains that resulted in this deduction?
To maintain the integrity of AdSense invalid activity detection system and to prevent users from circumventing the system, AdSense aren’t able to provide details on what activity AdSense noticed in your account. AdSense suggest you review the AdSense policy FAQs to learn more.
How can I prevent this from happening again?
AdSense encourage publishers to continuously monitor their AdSense accounts for potential signs of invalid click activity. It’s important for you to know where your traffic comes from. AdSense understand the need to have ad campaigns to promote your page, but it’s equally important to monitor what kind of traffic these promotions generate.
To do this successfully AdSense recommend monitoring the traffic driven to your page using a web analytics tool like Google Analytics. You can also try segmenting your traffic into channels and monitoring the traffic from these channels.
What should I do if I suspect invalid activity?
If you notice any suspicious activity in your account, you can notify us using AdSense online form. Please share as detailed information as possible via the form. Note that AdSense will keep this information in AdSense records, but AdSense may not respond unless AdSense find a significant issue with your account.
Part 4: Requests for reviews and violation reporting
I removed the violation from the example page you sent to me in the site-disabling notification email. Why was ad serving still disabled to my site?
It’s likely that while you removed the violation from the example page AdSense provided, similar violations are still existent throughout your site. Note that the URL AdSense provide in the notification email is just an example and the same violations may exist on other pages of this site.
AdSense recommend that you take the time to review the rest of your site to ensure that it’s in compliance with AdSense policies. After you fix all the violations on your site, you can request a review via the Policy center in your AdSense account or the Help Center.
My ads are not showing on my page or site. How can I fix the problem?
You can use the Can’t see my ads troubleshooter to help you troubleshoot common issues on your page or site.
How do I contact the Adsense team if I receive a policy notification?
You don’t need to contact us if you’ve received a warning. You should take action on the warning ensuring that you remove all violations throughout your site. If ads have been disabled on your page or site then you can contact us through a review request form. Before you reach out to us, please fix the problem first.
AdSense strongly recommend that you read the related policies in AdSense Help Center to help you understand the current violation. To request a review, please use the Request a review for a violation troubleshooter, and then go through the steps to find the right review request form.
For more info about requesting a review, refer to AdSense Policy refresher blog post.
My account got disabled and my appeal was denied. Is there any way I can start over?
As you may know, Google takes issues regarding program policy compliance very seriously. AdSense program policies are in place to help ensure a positive experience for AdSense publishers, their page visitors, and AdSense advertisers. As such, AdSense decisions are typically final.
If you feel that this decision was made in error, and if you can maintain in good faith that the policy violations accrued were not due to the actions or negligence of you or those for whom you are responsible, you may appeal the disabling of your account. To do so, please contact us only through AdSense Policy violation appeal—account disabled form.
AdSense will review your request as soon as one of AdSense specialists is available. However, please keep in mind that AdSense reserve the right to disable an account for violations of program policies, and there is no guarantee that your account will be reinstated.
Please note that you may submit only one appeal for your account. Any additional submissions will not be reviewed.
My page or site was found to be non-compliant to policy but I can see multiple other sites doing the same thing, why aren’t they being actioned?
AdSense strive to maintain the quality and reputation of AdSense by holding all of AdSense publishers to AdSense program policies. AdSense appreciate your help in upholding these standards.
If you find any page or site that may contain the policy violations, please report it to us by clicking the “Ads by Google” or “Ad choice” label on the ads. AdSense specialists will review it and take action accordingly.
My site was hacked and the hackers inserted their own ad code on my site. What should I do?
You can report this behavior through AdSense Unauthorized ad code has been placed on my site form. AdSense will investigate this matter and take the appropriate actions. Please be aware that these ads were placed on your website without AdSense knowledge. If you haven’t already done so, you can remove the ads from your site by deleting the ad code from your site’s source.
In addition, AdSense suggest that you review your site’s security to ensure that unauthorized individuals aren’t able to access your website’s source code.
My ad code was put on some spam sites by the others. What should I do?
AdSense strongly recommend that you use the “site authorization” feature. Site authorization is an optional feature that allows you to identify only specific sites that are permitted to use your Google ad code. If a site or URL is not in your authorized sites list, then a violation from the site won’t negatively affect your account in any way.