Languages That Google publisher products support

Google publisher products support publishers in several different languages. You can select your site’s primary language during the sign-up process. If you’re approved, Google will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages. Note: Placing Google ad code on pages with content primarily in an unsupported … Read more

A good clickthrough rate

AdSense publishers and advertisers serve a very dynamic, diverse market. What may be a high clickthrough rate (CTR) in one industry or vertical may be considered low in another. So, it’s difficult to determine an ‘average’ CTR for everyone. If you’re concerned about your CTR, AdSense encourages you to visit our Optimization Tips for suggestions on increasing ad relevance … Read more

The difference between targeting types and bid types

Targeting types are the ways advertisers target ads to your pages: contextual targeting, placement targeting, or interest-based advertising. Bid types are the ways that advertisers bid in the auction for your ad space: cost-per-click (CPC) ads, which pay for valid clicks on ads, or cost-per-thousand-impression (CPM) ads, which pay for valid user views of an ad.

Active View data in reporting

Active View is Google’s ad viewability measurement solution, tracking the viewability of ads served by AdSense. Viewability helps determine how likely it is that an ad was actually seen by a user. An ad is counted as viewable if at least 50% of its area was displayed on-screen for at least one second (the minimum … Read more

Viewability best practices

Use the viewability best practices list below to learn about which areas you should address for better viewability results. Page length Short form content yields higher viewability, therefore set pages to have only one fold. Show me Ad placement First, let’s review what we must measure before an ad impression is counted as viewable. A user … Read more

Viewability and Active View

AdSense is working to incorporate Active View metrics across AdSense ad products to provide AdSense partners with the information they need to understand the viewability of their sites. This article will help you understand what viewable impressions are, what they mean for your site, and provide some suggestions to improve the number of viewable impressions … Read more

Everything About the AdSense Sites report

The Sites report displays data for sites in your site list, including estimated earnings, page views, and more. Note: Reporting data is limited to the last 3 years and doesn’t include data from YouTube or AdMob. Learn more about the changes to reporting data in AdSense reports. View the Sites report Visit your Reports page, then click Sites in the list … Read more

Change the currency in your reports

You can view your reports in a different currency to your payment currency. Find your payment currency Sign in to your AdSense account. Click Reports.  Click settings  at the top of the page. Click Currency. Take note of the first currency shown in the list. This is your payment currency and the default currency for your reports. Change the … Read more

How to Export a report

You can export your report data for use in other applications like Excel. Sign in to your AdSense account. Click Reports. Find the report you want to export.Tip: Use the search box to help you find reports in the list. Next to Save as, click . Choose your export option: Click Export report to Google Sheets to export your report into a … Read more