How to Change your privacy policy for personalized advertising

If you’ve opted out of personalized advertising (formerly known as interest-based advertising), you may still need to update your privacy policy.

Even if you choose to opt-out of displaying ads based on interest and demographic categories, your site(s) will continue to show ads based on user interactions with an advertiser, such as visits to advertiser sites, known as remarketing. As a result, your privacy policy still needs to reflect remarketing.

Please take a moment to review AdSense privacy policy information to ensure that your site’s privacy policies are up-to-date. Because publisher sites and laws vary across countries, AdSense is unable to suggest specific privacy policy language.

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