You’ll find plenty of detailed information within Analytics that can help you tailor your content and ads to your site’s users.
Here are a few suggested ways that you can view your Analytics reports with an eye towards boosting your AdSense performance:
- Referring source: Which sites are directing visitors to your site? When you know where visitors are coming from, you can better tailor your content to them in order to keep them coming back for more. You can also work on ways to improve these sources, for example, through search engine optimizations, social campaigns, or by setting up referrer relationships with the types of sites that send high-value visitors your way.
- Browser usage: See what browsers and technologies (e.g., Flash, Java, etc.) your visitors are using. It’s a good idea to check that your content suits the software and capabilities of your audience and investigate any browser incompatibilities that may be causing you to lose revenue.
- Top exit pages: Which pages do your visitors regularly leave your site from? Identifying the logical exit points from your site means you can increase the number of ads on your exit pages and monetize your outgoing traffic.