Languages That Google publisher products support

Google publisher products support publishers in several different languages. You can select your site’s primary language during the sign-up process. If you’re approved, Google will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages. Note: Placing Google ad code on pages with content primarily in an unsupported … Read more

A good clickthrough rate

AdSense publishers and advertisers serve a very dynamic, diverse market. What may be a high clickthrough rate (CTR) in one industry or vertical may be considered low in another. So, it’s difficult to determine an ‘average’ CTR for everyone. If you’re concerned about your CTR, AdSense encourages you to visit our Optimization Tips for suggestions on increasing ad relevance … Read more

The difference between targeting types and bid types

Targeting types are the ways advertisers target ads to your pages: contextual targeting, placement targeting, or interest-based advertising. Bid types are the ways that advertisers bid in the auction for your ad space: cost-per-click (CPC) ads, which pay for valid clicks on ads, or cost-per-thousand-impression (CPM) ads, which pay for valid user views of an ad.