Ad load lets you control the number of ads you show on your pages. We offer different levels of ad load so you can choose the one that best suits your requirements. The ad load you choose determines the number of in-page Auto ads that Google places on your pages.
For example, if you’re looking to earn as much as possible from Auto ads you might move the slider to the top. If the user experience is a higher priority for you, you might move the slider lower.
Tip: When you change the ad load, the ads settings preview is updated accordingly. Check the Auto ads counter in the URL bar, to see how many Auto ads now appear on your page.