How to Track the performance of Matched content units

You can track the performance of your Matched content units in two ways. On your Reports page, either:

  • Select the Overview metric family when viewing a breakdown by Ad types (such as when you load the Ad types report). Choose this option to understand how much you’re earning from your Matched content units, and compare them to the other ad units on your site. Learn more about the Overview metric family.

Or

You can also view Matched content data in Google Analytics if you’ve linked Analytics and AdSense. Analytics gives you additional ways to track the performance of your Matched content units such as the ability to segment out users who click on content, duration on site, etc.

Metrics in the Overview metric family

When looking at Matched content data in the Ad types report, here’s what the metrics in the Overview metric family show you.

Note that these metrics summarize the performance of the entire Matched content unit. The performance of ads and recommendations within the unit are broken out in the Matched content metric family.

MetricDescription
ImpressionsThe number of ad queries from ad slots that are Matched content units with ads. Note that this metric doesn’t include data from Matched content units without ads.
ClicksThe total number of clicks on ads within Matched content units.
Impression RPMThe estimated earnings divided by the number of queries from Matched content units with ads enabled, multiplied by 1000. Note that this metric includes Matched content units with ads enabled that didn’t display any ads.Impression RPM = (Estimated earnings / number of queries from Matched content units with ads enabled) * 1000
Active View ViewableThe percentage of Matched content unit impressions that were viewable out of all Active View measurable impressions.
Estimated earningsThe total earnings attributed to Matched content units, i.e., the estimated earnings from the ads within your Matched content units.

Metrics in the Matched content metric family

The Matched content metric family consists of the following metrics:

MetricDescription
Total impressionsThe total number of Matched content units served. This metric includes all Matched content units, i.e., those that did and didn’t show ads, and those that didn’t have ads enabled.
Ad impressionsThe total number of ad impressions. Note that a single matched content unit can have more than one ad impression.
Ad clicksThe number of clicks on ads within Matched content units.
Ad RPMAd revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of ad impressions of ads within your Matched content units received, then multiplying by 1000.Ad RPM = (Estimated earnings / Ad impressions) * 1000
Ads per impressionThe average number of ads per Matched content unit impression.
RecommendationsThe total number of non-ad impressions within Matched content units.
Recommendation clicksThenumber of clicks on recommendations within Matched content units.
Estimated earningsThe total earnings attributed to Matched content units, i.e., the estimated earnings from the ads within your Matched content units.

One of the benefits of Matched content units is that they can help to increase user engagement with your site. However, you might notice that your page-level metrics are affected by this increase. Learn more

Leave a Comment

Share via
Copy link