I’m missing AdSense data in Analytics

If you see very little or no AdSense data in your Analytics account, and you’ve already linked accounts, please review the issues below to see which might be leading to this issue. If you haven’t yet linked accounts, review the instructions on how to link Analytics and AdSense and the linking AdSense and Analytics FAQs. Have you linked … Read more

Why do my statistics differ between AdSense and Analytics?

If you see significant discrepancies between the reports in your AdSense account and those in the AdSense section of Analytics, then please keep in mind these important points: AdSense reports in Analytics only track AdSense for content ad units, and do not include link units, search boxes, mobile ads, or any other AdSense products. Impressions … Read more

Properties and views in Analytics, and how they relate to AdSense

In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain. You can think of a view as a single … Read more

Set up the code to track your AdSense sites in Analytics

To see AdSense reporting in Analytics for a webpage, that webpage must contain: The AdSense code used to show ads The Analytics tracking code Please note that the order of the code snippets is very important. AdSense recommend that you place the snippets in your webpage’s HTML in the following order: The Analytics tracking code, placed … Read more

Linking AdSense and Analytics accounts FAQs

Below are answers to some frequently asked questions about linking AdSense and Analytics accounts. Can I integrate multiple AdSense properties with one Analytics web property? Yes, you can integrate multiple Adsense properties with one Analytics web property. Can I integrate one AdSense property with multiple Analytics web properties? Yes, you can integrate one Adsense property … Read more

How to Link Analytics and AdSense

To start receiving data from AdSense within your Google Analytics account, you must first choose an Analytics property to link AdSense too. If you don’t already have an Analytics account, visit the Google Analytics site to sign up for a new account.  After your accounts are linked, you’ll be able to see your AdSense data in Analytics, … Read more

Google Analytics linking and property moving

Understand product integrations and property moving implications. If you use multiple Google products, you can maximize the benefits of those products by linking them and sharing data across the linked accounts. Google Analytics administrators can link Analytics properties with other Google products, such as: AdSense Google Ads BigQuery Ad Exchange Display & Video 360 Campaign … Read more

Discover how to use Analytics to improve your AdSense performance

You’ll find plenty of detailed information within Analytics that can help you tailor your content and ads to your site’s users. Here are a few suggested ways that you can view your Analytics reports with an eye towards boosting your AdSense performance: Referring source: Which sites are directing visitors to your site? When you know … Read more

How your AdSense account is integrated with Google Analytics

AdSense has incorporated your AdSense data into your Analytics account, so you can use the detailed traffic analysis Analytics provides to gain insight into and improve your AdSense performance. Once you link your AdSense account with an Analytics account, you’ll see your AdSense performance in a separate AdSense section of your Analytics account under Content, … Read more

Reasons to Integrate your AdSense account with Analytics

Integrating with your AdSense account with Analytics will provide you with a wealth of new information about your ads and your site. By integrating AdSense with Analytics, you can improve your ad performance and your users’ experience. Optimize content by identifying which traffic sources, geographies, pages, and browsers bring the best and worst monetizing users … Read more

How to Remove, deactivate and activate channels

You can remove, deactivate or reactivate custom channels and URL channels. Remove a channel Removing a channel deletes it from your reports. Sign in to your AdSense account. Click Reports. Click Settings . Click either Manage custom channels or Manage URL channels. In the table, find the channel that you want to remove. Click More   Remove. Deactivate a channel When you deactivate … Read more

Track page performance with URL channels

URL channels allow you to track the performance of specific pages or directories on your site. You can create a maximum of 500 URL channels for each of your AdSense products. If you want to view performance data on your domains and subdomains, you can access the Sites report on the Reports page in your account. Supported URLs Make … Read more

My AdSense reports aren’t up-to-date

Reports on impressions and clicks are usually updated every 15 to 30 minutes. Occasionally there will be a delay of 24 hours or more in the reports you see on the website. When there’s a delay, you’ll see this message: “We’re sorry, some data in this report is delayed, please try again later. There’s no impact on ad serving … Read more

Clicks and earnings removed from your reports

Why clicks and earnings disappear from your estimated earnings You might see frequent changes throughout the day within the estimated earnings metrics shown in your reports, especially within 48 hours of initial reporting. This is due to the lag between gross click counts and invalid click detection. Earnings are reflected quickly and then adjusted downward … Read more

I’m seeing clicks with no earnings

There are a couple common reasons why you might see this. You’ve displayed a CPM ad for which an advertiser paid less than 1 cent. Advertisers may pay as little as $0.50 for each 1000 impressions of an ad. With each impression worth $0.0005, you could receive up to 9 ad impressions for total revenue of $0.0045. … Read more

The reports in my account don’t match my own c

AdSense count page views and impressions only when AdSense ad code is executed by a user’s browser. There are therefore several factors that would cause a discrepancy between the statistics you register in your logs and those listed in your AdSense account. Instances that wouldn’t execute the code include: Spiders, robots, or crawlers from other search engines Browsers that … Read more

Adjustments to earnings

Your earnings may include debits or credits for various reasons, all of which are listed on your “Transactions” page. Possible adjustments include: AdSense for search fees: as stated in the Google AdSense Terms and Conditions, your AdSense for search earnings may be offset by fees. This applies to a small number of publishers only. Learn more Check … Read more

My reports include sites I don’t manage

There are many reasons why AdSense systems might attribute a few impressions to sites that you do not control and that do not directly have your ad tag on them. Common reasons Sites that serve the contents of your site from their own domainFor example, Google cached search results and Google Translate may retrieve your … Read more

“(Unmatched ad requests)” is displayed in my reports

An ad request is counted each time your site requests an ad to be served, even if no ad is returned. Unless your coverage is 100%, you will have more ad requests than matched requests (ads that are returned and displayed on your site), resulting in some unmatched requests. Some reports have columns that are meaningful only for matched … Read more

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