Google’s Additional Consent Mode technical specification

This document defines a temporary technical specification (called “Additional Consent Mode”) intended only for use alongside IAB Europe’s Transparency & Consent Framework (TCF) v2.0 to serve as a bridge for vendors who are not yet registered on the IAB Europe Global Vendor List (GVL). This specification enables publishers, Consent Management Providers (CMPs), and partners to gather … Read more

Interoperability guidance for vendors working with Google via the IAB TCF v2.0

IAB Europe has finalized v2.0 of its Transparency and Consent Framework developed with IAB Tech Lab and mutual member companies. Google now fully supports TCF v2.0. Google does not require adoption of TCF v2.0. This article describes how Google interoperates with those who have chosen to adopt TCF v2.0, and does not apply to those who have … Read more

Ad technology providers

As part of Google’s commitment to complying with the General Data Protection Regulation (GDPR), we provide publishers with controls to select which ad technology providers are allowed to serve and measure ads in the European Economic Area (EEA) and the UK, to support ad delivery, admeasurement, and other functions. All providers listed have shared certain … Read more

Personalized and non-personalized ads

EU user consent controls in AdSense provide a variety of options for enabling personalized and non-personalized ads. This article details the differences between the two types of ads. Learn more about ad personalization settings in Google’s publisher ad tags. Personalized ads Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for … Read more

Tag an ad request for EEA and UK users under the age of consent (TFUA)

You can mark your ad requests to receive treatment for users in the European Economic Area (EEA) and the UK under the age of consent. This feature is designed to help facilitate compliance with the General Data Protection Regulation (GDPR). Note that you may have other legal obligations under GDPR. Please review the European Union’s guidance … Read more

Ad code examples for ads personalization settings

If you’ve met the requirements of AdSense Consent Policy and you want to serve non-personalized ads to all users located in the European Economic Area or the UK who visit your site, no changes to your ad tagging are needed. You can enable non-personalized ad serving in the AdSense or Google Ad Manager UIs. However, if you have specific requirements, for … Read more

Ads personalization settings in Google’s publisher ad tags

Under Google’s updated EU User Consent Policy, you must make certain disclosures to your users in the European Economic Area (EEA) and the UK and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalization. This policy reflects … Read more