What to do if your content is flagged as potentially policy-violating

In order to maintain ad serving on your content, you must ensure that your content complies with AdSense Program policies. Some types of dynamic content are at high risk (particularly user-generated content like forums). In these cases where AdSense suspects risk, AdSense may restrict ad serving until AdSense has reviewed the content for compliance with … Read more

User-generated content forum app requirements

One of AdSense’s top priorities is to sustain a healthy digital advertising ecosystem that works for everyone: users, advertisers, publishers, and developers. As part of this mission, AdSense works hard to help good developers in the AdSense network to succeed and maximize their revenue opportunities. Apps with primarily user-generated content, such as forums that host … Read more

AdSense Deductions from earnings FAQs

Your earnings may include deductions for various reasons. Google may adjust your earnings if it detects invalid click activity in your account or ad implementations that are not in compliance with AdSense policy. AdSense encourages you to review the policy and traffic quality guidelines to learn more. Google may also adjust your earnings if it cannot collect payments from advertisers … Read more

Distributing earnings from AdSense ads with third-party partners

As stated in the AdSense Terms and Conditions, publishers aren’t allowed to distribute the earnings from their AdSense account with third parties, unless they first receive written permission from Google to do so. Here are some examples that are not allowed: Accounts that display their ads on and then share revenue with sites that are owned … Read more

Everything About traffic exchange programs

While traffic exchange services may help bring traffic to your site, AdSense doesn’t recommend using them. This is because they may lead to invalid clicks or impressions and result in your account being disabled. The AdSense Program policies strictly prohibit any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs. These … Read more

Use of emails to advertise your site

AdSense understand that publishers are always looking for new ways to boost traffic to their websites. However, it is a violation of AdSense program policies to promote websites that are displaying Google ads through unsolicited emails. Please also note that publishers are not permitted to place AdSense ads in emails. You may wish to learn more on … Read more

Segment your traffic

Segmenting traffic is the process of setting up your ad units and custom channels so that you can explicitly see your different traffic sources. To help you understand your traffic via segmentation, AdSense set out the steps you’ll need to take below. Whether you’re new to the AdSense world, or you’re a long time publisher, these insights … Read more