Provide your seller information with sellers.json

Sellers.json is an IAB Tech Lab standard that increases transparency in the ads ecosystem and helps to combat fraud.

Sellers.json works through a publicly available file of seller information. Publishers can elect to share their individual name or business name (depending on their AdSense account type) in the file.

This gives advertisers a reliable way to discover and verify the identity of publishers.

AdSense encourages you to make your information transparent and allow your individual or business name to be listed. This will help advertisers to verify your inventory. If your information isn’t made transparent, advertisers won’t be able to see your name, which might impact your revenue.

Sellers.json fields

The Google sellers.json file includes the following fields:

seller_idYour 16-digit publisher code, e.g. pub-1234567890123456.
is_confidentialWhen true, your name and domain aren’t listed in the sellers.json file.
seller_typePUBLISHER or INTERMEDIARY or BOTH. If you own the site that you’re monetizing and/or you’re paid directly by Google, then you’re classified as PUBLISHER. If not, you’re classified as INTERMEDIARY. If you belong in both categories, you’re classified as BOTH.
nameYour seller name. This is the name shown in either the ‘Name and address’ section (individual accounts) or the ‘Business name and address’ section (business accounts) of your payments profile.

Note: If you change your name, this will result in an automatic payment delay of two weeks.
domainYour business domain (e.g. This is the domain that advertisers can use to learn about your business. If the only domain you own is the one you monetize with AdSense, then you should list that domain.
If you’re an INTERMEDIARY, this is the domain where your sellers.json the file can be found.
Learn more about business domains.

How to make your seller information transparent

  1. Sign in to your AdSense account.
  2. Click Account.
  3. In the “Seller information visibility” section:
    1. Select Transparent.
    2. Add your business domain name if you have one.Your name, domain (if included), and your publisher ID will appear in the Google sellers.json file.


In this example, the publisher has made its information transparent in the Google sellers.json file. This is what advertisers see:

"sellerId": "pub-1234567890123456",
"sellerType": "PUBLISHER",
"name": "Example Company Inc".

Your business domain

Your business domain is the domain for your corporate entity, not necessarily the domain where inventory is being monetized.

Your business domain name may be hidden in sellers.json until AdSense have verified that you own the URL

Note: If you don’t have a web presence or your account is set to confidential, you do not need to provide a domain.

Use the root domain. Domain names should not include “www” or the scheme (namely, “https://” “http://”, or “ftp://). Your domain should use a public suffix. Top-level domains should not include the preceding dot.

 Use caseExample
SupportedDomain and
Not supportedScheme
Not supportedPrefix and and
Not supportedUnsupported domain and

Intermediary transparency

An account with a seller type of INTERMEDIARY sells inventory in AdSense which isn’t owned by the account or isn’t paid directly by Google.

Intermediaries and accounts with a seller type of BOTH have is_confidential set to false by default. They do not have access to the “Seller information visibility” control.

Your information in Google’s sellers.json file

Review Google’s sellers.json file at

If you have one or more accounts with AdSense, AdMob, or Ad Manager, you’ll appear in the sellers.json for each product. Your seller_id is unique to each product, but your transparency status and domain will be shared across all products. It’s not possible to be confidential for one product and transparent in another.

If you edit your business information for sellers.json in either AdSense, AdMob, or Ad Manager, your information will update across all products. For example, if you go into your AdSense account and enable Sellers.json transparency, this will automatically update your Ad Manager and AdMob accounts to also enable transparency.


Example Company Inc. has accounted for AdMob (pub-9876543210123456), AdSense (pub-1122334455667788) and Ad Manager (pub-1234567890123456).

Example Company Inc. enables transparency in their Ad Manager account (pub-1234567890123456). Example Company Inc.’s AdMob account and AdSense account will automatically be updated and set to transparent.

When Example Company Inc. updates the business domain to in AdSense, their Ad Manager and AdMob accounts will automatically be updated to include the business domain

Find your information

  1. View Google’s sellers.json file.
  2. Use Ctrl + F (Command ⌘ + F, for Mac) to find your seller_id.
  3. Review your information.

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