Special ad implementations permitted by AdSense policies

Generally, altering the behavior or targeting of AdSense ad code is prohibited. However, publishers are permitted to use scripts which allow users to close the ad unit by clicking on a box.

Some examples of unacceptable modifications include:

  • Adding irrelevant keywords (hidden or visible) to alter the targeting of the ads.
  • Using IFRAMEs with keywords to alter the content or language of the ads.

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