Both AdSense and Programmable Search Engine allowing you to create a search engine and earn revenue from the AdSense ads on the search results pages. Programmable Search is also available as a separate product with more advanced features.
AdSense and Programmable Search both offer you the following:
- choosing the content your users search: enable users to search your site, a collection of sites you choose, or the entire web.
- monetization of search results pages with targeted ads
Using Programmable Search separately, you also get the following advanced features that can be accessed after creating your search engine:
Within AdSense, you can create custom channels and view reports for all of your search engines, whether you create them through AdSense or Programmable Search.
Tip: If you already have an existing AdSense account, we recommend that you create your search engines in AdSense.