What Factors affect ad serving in AdSense

Does AdSense guarantee you to have relevant ads for your site?

Google doesn’t guarantee that AdSense will always have relevant ads to display, because ad serving depends on a number of factors, including AdSense ability to crawl your site, your webpage content, and the availability of relevant Google ads.

Similarly, if Google does not have ads for an AdSense for a search query, or if the query will return non-family-safe ads, AdSense will not show any ads.

If AdSense doesn’t have relevant ads for a given webpage, or if AdSense hasn’t yet crawled your site, AdSense will display no ads.

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