What is optimization?

What is it? Optimization is the process of modifying your site and ads on your site to improve the quality of your site, traffic on your site, and performance of AdSense ads. Based on your goals, optimization can involve ad implementation improvements or changes to your site.

Why optimize? Optimizing your AdSense ads implementations and site is crucial when it comes to the success of your goals. Through optimization, you can help grow your AdSense revenue, improve the usability of your site, get more traffic, or accomplish any of your other goals.

Use this section to find ideas for how to improve your AdSense ads performance and tips to help you build better sites.

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